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About Page Blog Post

How to Write an ‘About’ Page for your Website

About Page Blog Post

Win clients over...

“People buy from people.” This is proven to be true time and again and is the reason why the ‘About’ page of your website is arguably the most influential in winning over potential clients. There are actually three variations of this page, ‘About’, ‘About Me’ and ‘About Us’ in web design. Each one is written in a similar style, but it is important you think carefully about which one best suits your business. 

About Me

This section is all about creating a great first impression of you. This lets clients know that the company is a one-person show and that you are involved in the day-to-day running of the business. Clients will expect to have dealings with you directly. Having a photo of yourself here is imperative. There should also be an easy way for clients to get in touch with you, in the form of a link to a contact form/page.

About Us

Visitors to your site will immediately assume that there is a team behind the company and that it is not run by one individual. Clients would not necessarily expect to work with you directly. It leaves your company open to growth as you are not building your brand based on one person alone. You would not need a photo here, although it is always helpful to show people the face/s behind the business.

About

I have ended with this one because, in my opinion, it is probably the least impactful of the three (especially for small business owners). This doesn’t give a lot away to your clients and is used for faceless brands, event-based websites and big companies.

There is also the matter of differentiating the content of your ‘About’ page depending on whether you are a product-based or service-based company. Here are some tips on what to include for both.

Product-Based Websites

  • Think of your target audience and write clearly about what the brand does in a language that will appeal to them.
  • Think green! In a world where people are increasingly environmentally conscious, talk about the sustainability of your company.
  • Give your clients an insight into your personal journey and how the company came to be.
  • How are your products going to make clients feel? How do you want your clients to feel when using them?
  • Clients respond to heart, share your brand’s values and ethos.
  • Add in some reviews, great imagery of your products and links to your online shop here for maximum impact.

Serviced-Based Websites

  • Sharing your values with your clients can subtly inspire trust and make them more likely to reach out.
  • Address their pain points, how is what you offer going to help them?
  • Give an insight into your professional journey. How have you gotten to where you are today?
  • Share your strengths in a way that sells the idea that clients have to work with you.
  • Of course, adding a button on this page enabling your clients to get in touch is a must!
  • Social-proofing is very important. This basically means showing how you have helped other clients. This could include reviews and a portfolio of work.

Here is a stellar example of a well-written service-based bio (if I do say so myself!)

If you are thinking of taking the plunge and creating your own website with an incredible ‘About’ page, please get in touch. As well as web design, we also offer website redesigns for anyone who may already have a website, but feels it is not representing their brand as well as it should be.