Project Brief:
The brief of the Shannah Kennedy website redesign was a clean, white aesthetic which showcased Shannah’s services and offerings, while encapsulating a career which has spanned 20 years. The website perfectly embodies what Shannah’s life coaching is all about – clarity, direction and purpose.
Shannah wished her audience to easily navigate to, and avail of, free downloadable resources, her wealth of 31 blog posts and over 50 podcasts. She also wished for her speaking and coaching services to be clearly showcased, as well as her 8 bestselling books with links to purchase. We social-proofed Shannah’s business through scattering her phenomenal client reviews throughout her site, while strategically placing these next to CTAs to ensure curious site visitors become Shannah’s new clients.
Investment:
$4,500 – $6,000 USD
Hover on the image to scroll the home page of the Shannah Kennedy website
What We Did:
What We Did:
- New site built on temporary domain so old site could still function during build
- Switch from temporary domain to existing domain at time of launch
- Hosting migrated from private company to SiteGround
- On-brand website guided by brief and reference websites
- User journey specific to Shannah’s target audience
- Branding guidance – updated fonts chosen
- Contact form – enquiries delivered to domain email address
- Image optimisation – compressed and resized all images
- 12- Page Website, links to shop 8 books online, 58 podcast episodes embedded, 31 blog posts, 30 downloadable resources
- On-scroll motion effects to encourage users to read all content
- Impactful and on-brand animated slider on top section of the home page
- Private link to sales page for speaking events with embedded booking calendar
- Email marketing integration
- Testing of forms to ensure functionality
- Responsiveness across all popular laptop, desktop and mobile devices
- Two rounds of revision included
- Detailed maintenance guide provided during handover phase
- Website submitted to Google
- On-page SEO
- Google Search Console and Analytics set up
- 4 weeks of aftercare support
Anita is efficient, professional, on time and such a pleasure to deal with. I recommend her services to anyone wanting to develop their brand and create their website.
