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Pages List Blog Post

What Pages Should I Include in my Website?

Pages List Blog Post

Considering User Experience...

A website is like your virtual storefront, available 24/7, 365 days a year. Having one already legitimises your business in the eyes of your potential clients. Well, sort of. I should say, having a well-designed website legitimises your business. An online presence is important, of course, but a poor website layout in which information is hard to find will leave users frustrated and cause them to leave without actually availing of your products and/or services.


The best way to organise your information is by breaking it into clearly-labelled pages. You can link from one page to another through buttons. Meaning that when a user is on the homepage and presented with information on a product/service they wish to use, there will be a strategically-placed button which links to another website page in which they can purchase/make a booking/get in touch.


The website layout is crucial. This is called the ‘User Journey’ and is the key to your clients quickly navigating to the part of your site where you want them to be taken. There is a whole process called website wireframing in the preliminary stages of development that caters to this.


For now, though, I will focus on the types of pages that you can find on a website and the information you may find on these pages.

1. Home

The Home page is where you will first be met with the ‘Above the Fold’. This can be a striking image or background that includes your business name, your slogan/tagline and a button which links to a contact page/booking page. On this page, you will also find little snippets of information from the other pages which we will discuss and buttons which link to these pages so you can find out more. Below is an example of the layout of the Above the Fold on my website.

Above the Fold

2. About

This page gives a face and a story to your business. Clients want to hear your story and what your company stands for. You can have fun with this page and give your clients a little taste of your personality. Including a photo is a must. If you can hire a professional photographer to take pictures of you/your team for this section, it will look even better. Again, buttons with links to your contact page/booking calendar/shop are a great idea here. Here is a little taster of part of my ‘about’ page.


3. Services/Products

This is the page of your website where you want to outline what it is you exactly do. In the case of services, clients want more than simply a list. You need to break down exactly what it is you offer as part of each service you provide. In the case of a shop, you need to be transparent and have clear images and correct product ingredients/details. You can also include testimonials on this page, further social-proofing your business. Below is the section of my services page in which I detail what is involved in each of the services I provide to my clients, with buttons linking to my contact page and booking calendar.


4. Blog

This page is optional but highly recommended. Having a blog, like the one you are reading now, on your website increases traffic to your site. When somebody searches, “What pages should I include on my website?” they may end up on this blog post, check out my website, like what they see and avail of my services. Here is an example of another post I have written on my blog.

Top Tips for Preparing Content for your Website

5. Contact

This page usually includes a contact form and the personal details of yours that you would like clients to use to get in touch. If you want clients to find you at a particular address, you can embed Google Maps here too. You can include a link to your booking calendar (I have linked my Calendly on mine). As well as a contact form, it’s a good idea to include your email address and perhaps a number that your clients can reach you on.

Blog Post Contact Form

This list of pages are the ones that I would deem as a necessity on your website. There are lots of other industry-specific pages you can include on your site, depending on what you do. Membership areas/pages, for example, are very popular amongst those who offer education/training/fitness to their members on tiered payment plans. 


If you want to discuss website layout and pages further, please get in touch. I would love to hear from you!